Michael Dusing's Blog http://michael.dusing.com Tech, Design, Advertising, Gadgets, Retail & Eco Sat, 04 Feb 2012 22:58:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Pepsi Throwback Comes to Town http://michael.dusing.com/2009/04/29/pepsithrowback/ http://michael.dusing.com/2009/04/29/pepsithrowback/#comments Wed, 29 Apr 2009 04:22:13 +0000 Michael Dusing http://michael.dusing.com/?p=325 Have you seen the new Pepsi around town? Tonight I was out in my local Target grocery, where I saw an interesting new promotion for a product called Pepsi Throwback. Simply put, it is Pepsi, only made with natural sugar instead of artificial sweeteners. Also available is a Moutain Dew Throwback product with the same [...]]]>

Have you seen the new Pepsi around town? Tonight I was out in my local Target grocery, where I saw an interesting new promotion for a product called Pepsi Throwback. Simply put, it is Pepsi, only made with natural sugar instead of artificial sweeteners. Also available is a Moutain Dew Throwback product with the same ingredient switch.


Since this limited edition soft drink is only available for 8 weeks you had better stock up. In the spirit of stocking up, PepsiCo is gifting you a limited edition t-shirt featuring the Throwback Pepsi logo with purchase of any (3) Pepsi Throwback products.

pepsi_throw1Check it all out at PepsiThrowbackHub.com

I have to admit as a graphic tee geek, the t-shirts are pretty sweet. A simple logo is always a good thing. I can only hope that there are Mountain Dew Throwback tees available as well. The design of the cans is very simplistic. I can’t say that I absolutely love the styling of the logo for Pepsi. However, the Mountain Dew logo is the classic I remember from my early childhood.

pepsi_throw2
Throwback can designs

With the launch of their new logo Pepsi has garnered a lot of press. I am sure this limited run will just whet everyone’s appetite for the good ‘ole times of Pepsi and keep us begging for more. So go try some for yourself and you decide, does it really taste better with natural sugar? I, for one, am hoping that the throwback products do well so they can become a staple at my grocery store.

I will leave you with the 70′s retro style spot for Pepsi Throwback.


Pepsi Throwback commercial
(Source: YouTube) via BrewReview.com



Update: Check out BevReview.com for their Throwback Contest and you could win all sort of cool PepsiCo Throwback swag. Better hurry through entries have to be in by April 30th at midnight CDT.

Update 2: After finishing a 12-pack of Pepsi Throwback, I have concluded that I like regular Pepsi better. Sadly I am used to and prefer the HFCS version. I have been trained over the years to enjoy the sweetness in Pepsi. Pepsi Throwback just doesn’t deliver on that burst of sweetness that I have come to love. Thank you for the try Pepsi; I really was intrigued and excited.

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