Best Buy Uses Augmented Reality in Sunday Ad
Posted on Tuesday, August 4th, 2009
Best Buy jazzed up their normal Sunday circular this week with the presence of augmented reality.
The circular ad directs the consumer to a website (BestBuy3d.com.) At the website the consumer can hold up the back page of their circular and see a Toshiba laptop in augmented reality. By creating some engagement with their normal Sunday ad Best Buy is able to create a little buzz and bring their consumer a unexpected experience. Best Buy is [...]
continue readingAugmented Reality & Retail Convergence
Posted on Monday, August 3rd, 2009
image courtesy of Geekologie blog.
Digital is making its way into the retail space. New tools have made it to the mainstream and are changing the way we shop. One such tool is Augmented Reality. For those who don’t know, augmented reality often referred to as AR, is the combination of real-world (live) and computer-generated data, where computer graphics objects are blended into real footage in real time.
So how does AR work? In its base [...]
continue readingInspiring Movie Title Sequences
Posted on Wednesday, February 25th, 2009
As a designer I find inspiration everywhere. One such source are the credits in movies. Rarely are they done with such elegance as you can find preceding the movie “Catch Me If You Can.” If you’re looking for inspiration please take a look at the blog, The Art of the Title Sequence, which features some of the best title sequences before movies ever composed. Also of not Smashing Magazine has done a great [...]
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