Michael Dusing’s BlogTech, Design, Advertising, Gadgets, Retail & Eco

Posted on Tuesday, February 16th, 2010

Yesterday at the Mobile World Congress in Barcelona, Spain Microsoft introduced their next offering to the mobile OS platform. Windows Phone 7 Series. And I do have to say the design looks impressive.

Microsoft has taken a step back and started to innovate. They’ve looked at phones as a different kind of platform a small platform not a mini PC. Geometric design which has a clean simple look, using grey, blue, and white with the integration [...]

Posted on Monday, February 15th, 2010

Adidas is ushering in a digital age in footwear with their new Originals AR Game Pack shoes. That’s right augmented reality on your feet.

The shoes come in a set of five colors exclusive to select Champs Sports locations and Eastbay online. The experience is part of Adidas’ virtual Originals Neighborhood. Wearers will be able to hold their shoe up to a webcam unlocking a challenging gaming experience and exclusive content with the AR codes on [...]

Posted on Friday, August 28th, 2009

Augmented reality has hit the mainstream. The first AR app to make it to the iPhone app store was Metro Paris Subway by French developer PresseLite. Unfortunately you need to be in Paris to experience the AR features of the app.

Lucky for us, with the latest release of Yelp you can experience augmented reality on the iPhone 3GS for yourself. Yelp is a handy location based directory app for finding restaurants, bars, banks, etc. in [...]

Posted on Tuesday, August 4th, 2009

Best Buy jazzed up their normal Sunday circular this week with the presence of augmented reality.

The circular ad directs the consumer to a website (BestBuy3d.com.) At the website the consumer can hold up the back page of their circular and see a Toshiba laptop in augmented reality. By creating some engagement with their normal Sunday ad Best Buy is able to create a little buzz and bring their consumer a unexpected experience. Best Buy is [...]

Posted on Monday, August 3rd, 2009

image courtesy of Geekologie blog.

Digital is making its way into the retail space. New tools have made it to the mainstream and are changing the way we shop. One such tool is Augmented Reality. For those who don’t know, augmented reality often referred to as AR, is the combination of real-world (live) and computer-generated data, where computer graphics objects are blended into real footage in real time.

So how does AR work? In its base [...]