Want to try on watches but can’t make it to the store? Tissot, maker of Swiss watches has a solution for you. Using augmented reality technology you are able to try any of a select collection of watches. This magical experience lets you shop online for just the right watch. You can see a 3D [...]
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During my time at the first annual Augmented Reality Event 2010 in Santa Clara last month, I had the distinct pleasure of meeting Camilla Grey from Moving Brands. Moving Brands is a London based branding company. Their goal is to “redefine branding by setting new standards of creativity for a moving world.” They have done [...]
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This Wednesday April 21st, I will be attending the Augmented Reality Conference. A one day part of the Emerging Communications Conference at the Airport Marriott in San Francisco, CA. The AR Conference is the world’s first and largest commercial augmented reality event. Industry leaders will be sharing their expertise on a variety of AR related [...]
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When it comes to retailers embracing new technology Target® is working to stay top. With the latest version of Target’s iPhone app the retailer shows just how serious they can be about shopping with technology. One of the biggest advancements in version 3.3 is the addition of a barcode scanner. Powered by Occipital a Boulder, [...]
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Now thats some pretty well designed mail. Rahul Mahtani & Yofred Moik from the Industrial Design program at Syracuse University had an idea called Google Maps Envelope Beta. The concept was to have the option inside Gmail to send a printed envelope via snail mail. The envelope would show a call-out for the locations of [...]
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Interesting heads up AR concept. Experience your computer screen when you get up in the morning. Concept shows calibrating by looking at certain points with your eyes. A long ways off and something like Minority Report (the part no one wants to come true) but a good look at an AR UI Design. Posted by [...]
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Saatchi & Saatchi Israel recently created an AR promotion for Passover. Using Matza as the marker they have created a very memorable interactive card. Do you want a bite?
Read More & Discuss »Yesterday at the Mobile World Congress in Barcelona, Spain Microsoft introduced their next offering to the mobile OS platform. Windows Phone 7 Series. And I do have to say the design looks impressive. Microsoft has taken a step back and started to innovate. They’ve looked at phones as a different kind of platform a small [...]
Read More & Discuss »Adidas is ushering in a digital age in footwear with their new Originals AR Game Pack shoes. That’s right augmented reality on your feet. The shoes come in a set of five colors exclusive to select Champs Sports locations and Eastbay online. The experience is part of Adidas’ virtual Originals Neighborhood. Wearers will be able [...]
Read More & Discuss »Augmented reality has hit the mainstream. The first AR app to make it to the iPhone app store was Metro Paris Subway by French developer PresseLite. Unfortunately you need to be in Paris to experience the AR features of the app. Lucky for us, with the latest release of Yelp you can experience augmented reality [...]
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