As children we all dreamt that our toys would come to life and play with us. Well thanks to Qualcomm and some augmented reality technology our children won’t have to dream. At CES2012 this week, Qualcomm showed off a product demo of the Sesame Street Playset. The playset was developed in partnership with Sesame Street [...]
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Want to try on watches but can’t make it to the store? Tissot, maker of Swiss watches has a solution for you. Using augmented reality technology you are able to try any of a select collection of watches. This magical experience lets you shop online for just the right watch. You can see a 3D [...]
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During my time at the first annual Augmented Reality Event 2010 in Santa Clara last month, I had the distinct pleasure of meeting Camilla Grey from Moving Brands. Moving Brands is a London based branding company. Their goal is to “redefine branding by setting new standards of creativity for a moving world.” They have done [...]
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This Wednesday April 21st, I will be attending the Augmented Reality Conference. A one day part of the Emerging Communications Conference at the Airport Marriott in San Francisco, CA. The AR Conference is the world’s first and largest commercial augmented reality event. Industry leaders will be sharing their expertise on a variety of AR related [...]
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Interesting heads up AR concept. Experience your computer screen when you get up in the morning. Concept shows calibrating by looking at certain points with your eyes. A long ways off and something like Minority Report (the part no one wants to come true) but a good look at an AR UI Design. Posted by [...]
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Saatchi & Saatchi Israel recently created an AR promotion for Passover. Using Matza as the marker they have created a very memorable interactive card. Do you want a bite?
Read More & Discuss »Adidas is ushering in a digital age in footwear with their new Originals AR Game Pack shoes. That’s right augmented reality on your feet. The shoes come in a set of five colors exclusive to select Champs Sports locations and Eastbay online. The experience is part of Adidas’ virtual Originals Neighborhood. Wearers will be able [...]
Read More & Discuss »Augmented reality has hit the mainstream. The first AR app to make it to the iPhone app store was Metro Paris Subway by French developer PresseLite. Unfortunately you need to be in Paris to experience the AR features of the app. Lucky for us, with the latest release of Yelp you can experience augmented reality [...]
Read More & Discuss »Best Buy jazzed up their normal Sunday circular this week with the presence of augmented reality. The circular ad directs the consumer to a website (BestBuy3d.com.) At the website the consumer can hold up the back page of their circular and see a Toshiba laptop in augmented reality. By creating some engagement with their normal [...]
Read More & Discuss »image courtesy of Geekologie blog. Digital is making its way into the retail space. New tools have made it to the mainstream and are changing the way we shop. One such tool is Augmented Reality. For those who don’t know, augmented reality often referred to as AR, is the combination of real-world (live) and computer-generated [...]
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