Michael Dusing's BlogTech, Design, Advertising, Gadgets, Retail & Eco

Try on Tissot Watches with AR E-Commerce

Posted on Sunday, July 11th, 2010

Want to try on watches but can’t make it to the store? Tissot, maker of Swiss watches has a solution for you. Using augmented reality technology you are able to try any of a select collection of watches.

This magical experience lets you shop online for just the right watch. You can see a 3D model of each watch on your own wrist. Compare styles, seek the right color to match your outfit or decide which [...]

Moving Brands: Living Identity

Posted on Saturday, July 10th, 2010

During my time at the first annual Augmented Reality Event 2010 in Santa Clara last month, I had the distinct pleasure of meeting Camilla Grey from Moving Brands. Moving Brands is a London based branding company. Their goal is to “redefine branding by setting new standards of creativity for a moving world.” They have done some amazing identity work.

During the conference Camilla gave a wonderful presentation on Living Identity. Instead of the usual PowerPoint or [...]

Augmented Reality Conference San Francisco

Posted on Monday, April 19th, 2010

This Wednesday April 21st, I will be attending the Augmented Reality Conference. A one day part of the Emerging Communications Conference at the Airport Marriott in San Francisco, CA.

The AR Conference is the world’s first and largest commercial augmented reality event. Industry leaders will be sharing their expertise on a variety of AR related subjects. Topics range from a presentation on crowd sourced traffic apps by Di-Ann Eisnor, Community Geographer, of Waze to the [...]

Target App Pleases Tech-Shoppers

Posted on Friday, April 16th, 2010

When it comes to retailers embracing new technology Target® is working to stay top. With the latest version of Target’s iPhone app the retailer shows just how serious they can be about shopping with technology.

One of the biggest advancements in version 3.3 is the addition of a barcode scanner. Powered by Occipital a Boulder, CO based app developer. The barcode scanner allows guests to build shopping lists (TargetLists) and price items right in the aisle. [...]

Festive AR You Can Eat!

Posted on Friday, April 2nd, 2010

Saatchi & Saatchi Israel recently created an AR promotion for Passover. Using Matza as the marker they have created a very memorable interactive card. Do you want a bite?