Waze Crowd-Sourced Mapping App
Posted on Wednesday, February 24th, 2010
Man the folks over at Waze have been pretty busy. What is Waze you ask? Well it’s a user-generated mapping application for the iPhone, Andriod phones, and even Windows Mobile phones. The interesting part is the social interaction in the app. Some very smart people have been enriching mapping content. The best part is the app is FREE.
The Waze team originates from Isreal. Where thier app created maps of the roads from their users driving. [...]
continue readingMicrosoft Introduces Windows Phone 7 Series
Posted on Tuesday, February 16th, 2010
Yesterday at the Mobile World Congress in Barcelona, Spain Microsoft introduced their next offering to the mobile OS platform. Windows Phone 7 Series. And I do have to say the design looks impressive.
Microsoft has taken a step back and started to innovate. They’ve looked at phones as a different kind of platform a small platform not a mini PC. Geometric design which has a clean simple look, using grey, blue, and white with the integration [...]
continue readingAdidas Brings AR to Footwear
Posted on Monday, February 15th, 2010
Adidas is ushering in a digital age in footwear with their new Originals AR Game Pack shoes. That’s right augmented reality on your feet.
The shoes come in a set of five colors exclusive to select Champs Sports locations and Eastbay online. The experience is part of Adidas’ virtual Originals Neighborhood. Wearers will be able to hold their shoe up to a webcam unlocking a challenging gaming experience and exclusive content with the AR codes on [...]
continue readingAugmented Reality on YELP iPhone App
Posted on Friday, August 28th, 2009
Augmented reality has hit the mainstream. The first AR app to make it to the iPhone app store was Metro Paris Subway by French developer PresseLite. Unfortunately you need to be in Paris to experience the AR features of the app.
Lucky for us, with the latest release of Yelp you can experience augmented reality on the iPhone 3GS for yourself. Yelp is a handy location based directory app for finding restaurants, bars, banks, etc. in [...]
continue readingBest Buy Uses Augmented Reality in Sunday Ad
Posted on Tuesday, August 4th, 2009
Best Buy jazzed up their normal Sunday circular this week with the presence of augmented reality.
The circular ad directs the consumer to a website (BestBuy3d.com.) At the website the consumer can hold up the back page of their circular and see a Toshiba laptop in augmented reality. By creating some engagement with their normal Sunday ad Best Buy is able to create a little buzz and bring their consumer a unexpected experience. Best Buy is [...]
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