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	<title>Michael Dusing's Blog</title>
	<link>http://michael.dusing.com</link>
	<description>Tech, Design, Advertising, Gadgets, Retail &#38; Eco</description>
	<lastBuildDate>Thu, 04 Mar 2010 16:07:11 +0000</lastBuildDate>
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		<title>Waze Crowd-Sourced Mapping App</title>
		<description><![CDATA[
Man the folks over at Waze have been pretty busy. What is Waze you ask? Well it&#8217;s a user-generated mapping application for the iPhone, Andriod phones, and even Windows Mobile phones. The interesting part is the social interaction in the app. Some very smart people have been enriching mapping content. The best part is the app is FREE.

The Waze team originates from Isreal. Where thier app created maps of the roads from their users driving. [...]]]></description>
		<link>http://michael.dusing.com/2010/02/24/waze/</link>
			</item>
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		<title>Microsoft Introduces Windows Phone 7 Series</title>
		<description><![CDATA[
Yesterday at the Mobile World Congress in Barcelona, Spain Microsoft introduced their next offering to the mobile OS platform. Windows Phone 7 Series. And I do have to say the design looks impressive.

Microsoft has taken a step back and started to innovate. They&#8217;ve looked at phones as a different kind of platform a small platform not a mini PC. Geometric design which has a clean simple look, using grey, blue, and white with the integration [...]]]></description>
		<link>http://michael.dusing.com/2010/02/16/win7series/</link>
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		<title>Adidas Brings AR to Footwear</title>
		<description><![CDATA[
Adidas is ushering in a digital age in footwear with their new Originals AR Game Pack shoes. That&#8217;s right augmented reality on your feet.

The shoes come in a set of five colors exclusive to select Champs Sports locations and Eastbay online. The experience is part of Adidas&#8217; virtual Originals Neighborhood. Wearers will be able to hold their shoe up to a webcam unlocking a challenging gaming experience and exclusive content with the AR codes on [...]]]></description>
		<link>http://michael.dusing.com/2010/02/15/adidasarorg/</link>
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		<title>Augmented Reality on YELP iPhone App</title>
		<description><![CDATA[
Augmented reality has hit the mainstream. The first AR app to make it to the iPhone app store was Metro Paris Subway by French developer PresseLite. Unfortunately you need to be in Paris to experience the AR features of the app.

Lucky for us, with the latest release of Yelp you can experience augmented reality on the iPhone 3GS for yourself. Yelp is a handy location based directory app for finding restaurants, bars, banks, etc. in [...]]]></description>
		<link>http://michael.dusing.com/2009/08/28/aryelp/</link>
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		<title>Best Buy Uses Augmented Reality in Sunday Ad</title>
		<description><![CDATA[
Best Buy jazzed up their normal Sunday circular this week with the presence of augmented reality.

The circular ad directs the consumer to a website (BestBuy3d.com.) At the website the consumer can hold up the back page of their circular and see a Toshiba laptop in augmented reality. By creating some engagement with their normal Sunday ad Best Buy is able to create a little buzz and bring their consumer a unexpected experience. Best Buy is [...]]]></description>
		<link>http://michael.dusing.com/2009/08/04/bestbuyar/</link>
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		<title>Augmented Reality &amp; Retail Convergence</title>
		<description><![CDATA[
image courtesy of Geekologie blog.

Digital is making its way into the retail space. New tools have made it to the mainstream and are changing the way we shop. One such tool is Augmented Reality. For those who don&#8217;t know, augmented reality  often referred to as AR, is the combination of real-world (live) and computer-generated data, where computer graphics objects are blended into real footage in real time.

So how does AR work? In its base [...]]]></description>
		<link>http://michael.dusing.com/2009/08/03/arretail/</link>
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		<title>Green Washing Your Clothes</title>
		<description><![CDATA[
Which green detergent should I use and how well does it work?

When it comes to green laundry detergent, my knowledge was extremely limited. Like most consumers the only brand I had really heard of was Seventh Generation. So I needed to do some research.

I was unable to find a good rating system of green detergents online. So like any blogger, I turned to the advice of my peers. What green laundry detergent have bloggers found [...]]]></description>
		<link>http://michael.dusing.com/2009/07/26/greenwash/</link>
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		<title>First Color E-Book by Fujitsu: FLEPia</title>
		<description><![CDATA[

The first COLOR e-book reader will come to the market in April. The Fujitsu FLEPia e-paper mobile terminal, (as Fujitsu is referring to it) has an 8-inch XGA screen capable of displaying 260,000 colors.


This impressive device sports many desirable features including: Bluetooth, Wifi, Up to a 4GB SD card, Stereo-speakers, and a USB mini-B connector; all while being less than a half inch thick. It can be operated using the screen with an included stylus [...]]]></description>
		<link>http://michael.dusing.com/2009/05/18/colorebook/</link>
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		<title>Coca-Cola Summer Cans</title>
		<description><![CDATA[
In all fairness after posting about Pepsi, I wanted to post about some cool Coca-Cola news. The Coca-Cola Company has created some clean-designed summer-themed cans. By taking their logo and some iconic summer items, Coca-Cola has created seasonal relevance to their product. What better way to enjoy an ice-cold Coke than on a summer afternoon in the sun?

It&#8217;s great to see a company make such clean packaging design using their logo and simple icons. Granted, [...]]]></description>
		<link>http://michael.dusing.com/2009/05/18/cokecansummer/</link>
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		<title>Pepsi Throwback Comes to Town</title>
		<description><![CDATA[Have you seen the new Pepsi around town? Tonight I was out in my local Target grocery, where I saw an interesting new promotion for a product called Pepsi Throwback. Simply put, it is Pepsi, only made with natural sugar instead of artificial sweeteners. Also available is a Moutain Dew Throwback product with the same ingredient switch.

Since this limited edition soft drink is only available for 8 weeks you had better stock up. In the [...]]]></description>
		<link>http://michael.dusing.com/2009/04/29/pepsithrowback/</link>
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