Michael Dusing's BlogTech, Design, Advertising, Gadgets, Retail & Eco

Posted on Friday, August 28th, 2009

Augmented reality has hit the mainstream. The first AR app to make it to the iPhone app store was Metro Paris Subway by French developer PresseLite. Unfortunately you need to be in Paris to experience the AR features of the app.

Lucky for us, with the latest release of Yelp you can experience augmented reality on the iPhone 3GS for yourself. Yelp is a handy location based directory app for finding restaurants, bars, banks, etc. in [...]

Posted on Tuesday, August 4th, 2009

Best Buy jazzed up their normal Sunday circular this week with the presence of augmented reality.

The circular ad directs the consumer to a website (BestBuy3d.com.) At the website the consumer can hold up the back page of their circular and see a Toshiba laptop in augmented reality. By creating some engagement with their normal Sunday ad Best Buy is able to create a little buzz and bring their consumer a unexpected experience. Best Buy is [...]

Posted on Monday, August 3rd, 2009

image courtesy of Geekologie blog.

Digital is making its way into the retail space. New tools have made it to the mainstream and are changing the way we shop. One such tool is Augmented Reality. For those who don’t know, augmented reality often referred to as AR, is the combination of real-world (live) and computer-generated data, where computer graphics objects are blended into real footage in real time.

So how does AR work? In its base [...]

Posted on Sunday, July 26th, 2009

Which green detergent should I use and how well does it work?

When it comes to green laundry detergent, my knowledge was extremely limited. Like most consumers the only brand I had really heard of was Seventh Generation. So I needed to do some research.

I was unable to find a good rating system of green detergents online. So like any blogger, I turned to the advice of my peers. What green laundry detergent have bloggers found [...]

Posted on Monday, May 18th, 2009

In all fairness after posting about Pepsi, I wanted to post about some cool Coca-Cola news. The Coca-Cola Company has created some clean-designed summer-themed cans. By taking their logo and some iconic summer items, Coca-Cola has created seasonal relevance to their product. What better way to enjoy an ice-cold Coke than on a summer afternoon in the sun?

It’s great to see a company make such clean packaging design using their logo and simple icons. Granted, [...]