Want to try on watches but can’t make it to the store? Tissot, maker of Swiss watches has a solution for you. Using augmented reality technology you are able to try any of a select collection of watches. This magical experience lets you shop online for just the right watch. You can see a 3D [...]
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This Wednesday April 21st, I will be attending the Augmented Reality Conference. A one day part of the Emerging Communications Conference at the Airport Marriott in San Francisco, CA. The AR Conference is the world’s first and largest commercial augmented reality event. Industry leaders will be sharing their expertise on a variety of AR related [...]
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When it comes to retailers embracing new technology Target® is working to stay top. With the latest version of Target’s iPhone app the retailer shows just how serious they can be about shopping with technology. One of the biggest advancements in version 3.3 is the addition of a barcode scanner. Powered by Occipital a Boulder, [...]
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What do you get when you combine Swiss design and a classically great typeface? Helveticards. These Swiss inspired cards are sure to delight any card playing guest, from type enthusiast to the poker shark roommate. The cards are printed on premium quality, high gloss, white core playing card stock. Packaged in hard plastic case. Better [...]
Read More & Discuss »Adidas is ushering in a digital age in footwear with their new Originals AR Game Pack shoes. That’s right augmented reality on your feet. The shoes come in a set of five colors exclusive to select Champs Sports locations and Eastbay online. The experience is part of Adidas’ virtual Originals Neighborhood. Wearers will be able [...]
Read More & Discuss »Augmented reality has hit the mainstream. The first AR app to make it to the iPhone app store was Metro Paris Subway by French developer PresseLite. Unfortunately you need to be in Paris to experience the AR features of the app. Lucky for us, with the latest release of Yelp you can experience augmented reality [...]
Read More & Discuss »Best Buy jazzed up their normal Sunday circular this week with the presence of augmented reality. The circular ad directs the consumer to a website (BestBuy3d.com.) At the website the consumer can hold up the back page of their circular and see a Toshiba laptop in augmented reality. By creating some engagement with their normal [...]
Read More & Discuss »image courtesy of Geekologie blog. Digital is making its way into the retail space. New tools have made it to the mainstream and are changing the way we shop. One such tool is Augmented Reality. For those who don’t know, augmented reality often referred to as AR, is the combination of real-world (live) and computer-generated [...]
Read More & Discuss »Which green detergent should I use and how well does it work? When it comes to green laundry detergent, my knowledge was extremely limited. Like most consumers the only brand I had really heard of was Seventh Generation. So I needed to do some research. I was unable to find a good rating system of [...]
Read More & Discuss »In all fairness after posting about Pepsi, I wanted to post about some cool Coca-Cola news. The Coca-Cola Company has created some clean-designed summer-themed cans. By taking their logo and some iconic summer items, Coca-Cola has created seasonal relevance to their product. What better way to enjoy an ice-cold Coke than on a summer afternoon [...]
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