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Adidas Brings AR to Footwear

Adidas is ushering in a digital age in footwear with their new Originals AR Game Pack shoes. That’s right augmented reality on your feet. The shoes come in a set of five colors exclusive to select Champs Sports locations and Eastbay online. The experience is part of Adidas’ virtual Originals Neighborhood. Wearers will be able [...]

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Augmented Reality on YELP iPhone App

Augmented reality has hit the mainstream. The first AR app to make it to the iPhone app store was Metro Paris Subway by French developer PresseLite. Unfortunately you need to be in Paris to experience the AR features of the app. Lucky for us, with the latest release of Yelp you can experience augmented reality [...]

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