Try on Tissot Watches with AR E-Commerce
Posted on Sunday, July 11th, 2010
Want to try on watches but can’t make it to the store? Tissot, maker of Swiss watches has a solution for you. Using augmented reality technology you are able to try any of a select collection of watches.
This magical experience lets you shop online for just the right watch. You can see a 3D model of each watch on your own wrist. Compare styles, seek the right color to match your outfit or decide which [...]
continue readingMoving Brands: Living Identity
Posted on Saturday, July 10th, 2010
During my time at the first annual Augmented Reality Event 2010 in Santa Clara last month, I had the distinct pleasure of meeting Camilla Grey from Moving Brands. Moving Brands is a London based branding company. Their goal is to “redefine branding by setting new standards of creativity for a moving world.” They have done some amazing identity work.
During the conference Camilla gave a wonderful presentation on Living Identity. Instead of the usual PowerPoint or [...]
continue readingAugmented Reality Conference San Francisco
Posted on Monday, April 19th, 2010
This Wednesday April 21st, I will be attending the Augmented Reality Conference. A one day part of the Emerging Communications Conference at the Airport Marriott in San Francisco, CA.
The AR Conference is the world’s first and largest commercial augmented reality event. Industry leaders will be sharing their expertise on a variety of AR related subjects. Topics range from a presentation on crowd sourced traffic apps by Di-Ann Eisnor, Community Geographer, of Waze to the [...]
continue readingTarget App Pleases Tech-Shoppers
Posted on Friday, April 16th, 2010
When it comes to retailers embracing new technology Target® is working to stay top. With the latest version of Target’s iPhone app the retailer shows just how serious they can be about shopping with technology.
One of the biggest advancements in version 3.3 is the addition of a barcode scanner. Powered by Occipital a Boulder, CO based app developer. The barcode scanner allows guests to build shopping lists (TargetLists) and price items right in the aisle. [...]
continue readingGoogle Maps Envelopes
Posted on Thursday, April 15th, 2010
Now thats some pretty well designed mail.
Rahul Mahtani & Yofred Moik from the Industrial Design program at Syracuse University had an idea called Google Maps Envelope Beta. The concept was to have the option inside Gmail to send a printed envelope via snail mail. The envelope would show a call-out for the locations of the to and from addresses. The rest of the envelope is covered in a map between those destinations with the [...]
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