With the last update of the iOS (4.3), Apple included an addition to text message notifications. When you receive a text message your phone will continue alerting you if you don’t clear a message. By default this new repeat feature is set to twice. If you’re anything like me this was actually more annoying than [...]
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Want to try on watches but can’t make it to the store? Tissot, maker of Swiss watches has a solution for you. Using augmented reality technology you are able to try any of a select collection of watches. This magical experience lets you shop online for just the right watch. You can see a 3D [...]
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During my time at the first annual Augmented Reality Event 2010 in Santa Clara last month, I had the distinct pleasure of meeting Camilla Grey from Moving Brands. Moving Brands is a London based branding company. Their goal is to “redefine branding by setting new standards of creativity for a moving world.” They have done [...]
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This Wednesday April 21st, I will be attending the Augmented Reality Conference. A one day part of the Emerging Communications Conference at the Airport Marriott in San Francisco, CA. The AR Conference is the world’s first and largest commercial augmented reality event. Industry leaders will be sharing their expertise on a variety of AR related [...]
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When it comes to retailers embracing new technology Target® is working to stay top. With the latest version of Target’s iPhone app the retailer shows just how serious they can be about shopping with technology. One of the biggest advancements in version 3.3 is the addition of a barcode scanner. Powered by Occipital a Boulder, [...]
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Saatchi & Saatchi Israel recently created an AR promotion for Passover. Using Matza as the marker they have created a very memorable interactive card. Do you want a bite?
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No your granny wasn’t let loose at night, this is the work of Denver’s own Ladies Fancywork Society. This piece was featured on Channel 7 News and although only on display for a matter of hours their work went to good use. The 7 by 7 foot leg warmers were donated to a local women’s [...]
Read More & Discuss »Man the folks over at Waze have been pretty busy. What is Waze you ask? Well it’s a user-generated mapping application for the iPhone, Andriod phones, and even Windows Mobile phones. The interesting part is the social interaction in the app. Some very smart people have been enriching mapping content. The best part is the [...]
Read More & Discuss »Yesterday at the Mobile World Congress in Barcelona, Spain Microsoft introduced their next offering to the mobile OS platform. Windows Phone 7 Series. And I do have to say the design looks impressive. Microsoft has taken a step back and started to innovate. They’ve looked at phones as a different kind of platform a small [...]
Read More & Discuss »Adidas is ushering in a digital age in footwear with their new Originals AR Game Pack shoes. That’s right augmented reality on your feet. The shoes come in a set of five colors exclusive to select Champs Sports locations and Eastbay online. The experience is part of Adidas’ virtual Originals Neighborhood. Wearers will be able [...]
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