Moving Brands: Living Identity

During my time at the first annual Augmented Reality Event 2010 in Santa Clara last month, I had the distinct pleasure of meeting Camilla Grey from Moving Brands. Moving Brands is a London based branding company. Their goal is to “redefine branding by setting new standards of creativity for a moving world.” They have done some amazing identity work.

During the conference Camilla gave a wonderful presentation on Living Identity. Instead of the usual PowerPoint or Keynote slides Camilla used a custom AR format. What a great way to present at an AR conference. If you would like to experience the script for yourself you can download the marker and follow the link below. Through the use of their logo Moving Brands is able to display blog, twitter, video and image feeds from their site. To cycle through the content you simply move the marker to arrows at the left or right of the content. The code is flash based so there is no download required.

Tips for use:

1) On Mac computer make sure you have USB camera selected. To do so, right-click select settings and click the webcam icon.

2) For easy recognition, you may want to print the marker at 100% and fold the edges of the paper under to make it more stable.


Download the marker:
Moving Brands: Living Identity

Launch AR Experience


Video of Experience: