Best Buy Uses Augmented Reality in Sunday Ad
Posted on Tuesday, August 4th, 2009
Best Buy jazzed up their normal Sunday circular this week with the presence of augmented reality.
The circular ad directs the consumer to a website (BestBuy3d.com.) At the website the consumer can hold up the back page of their circular and see a Toshiba laptop in augmented reality. By creating some engagement with their normal Sunday ad Best Buy is able to create a little buzz and bring their consumer a unexpected experience. Best Buy is able to draw even more attention to its $499 (loss leader) laptop special. In turn hopefully getting more consumers to visit their store.
The electronics superstore used this tool to introduce their new TwelpForce Twitter® service. If a consumer needs help or has a question about anything electronics, they can just tweet to @TwelpForce. Best Buy employees will reply with a speedy answer to their inquiry. A handy service no matter where the consumer is or what their question?