Pepsi Throwback Comes to Town
Have you seen the new Pepsi around town? Tonight I was out in my local Target grocery, where I saw an interesting new promotion for a product called Pepsi Throwback. Simply put, it is Pepsi, only made with natural sugar instead of artificial sweeteners. Also available is a Moutain Dew Throwback product with the same ingredient switch.
Since this limited edition soft drink is only available for 8 weeks you had better stock up. In the spirit of stocking up, PepsiCo is gifting you a limited edition t-shirt featuring the Throwback Pepsi logo with purchase of any (3) Pepsi Throwback products.
Check it all out at PepsiThrowbackHub.com
I have to admit as a graphic tee geek, the t-shirts are pretty sweet. A simple logo is always a good thing. I can only hope that there are Mountain Dew Throwback tees available as well. The design of the cans is very simplistic. I can’t say that I absolutely love the styling of the logo for Pepsi. However, the Mountain Dew logo is the classic I remember from my early childhood.
Throwback can designs
With the launch of their new logo Pepsi has garnered a lot of press. I am sure this limited run will just whet everyone’s appetite for the good ‘ole times of Pepsi and keep us begging for more. So go try some for yourself and you decide, does it really taste better with natural sugar? I, for one, am hoping that the throwback products do well so they can become a staple at my grocery store.
I will leave you with the 70′s retro style spot for Pepsi Throwback.
Update: Check out BevReview.com for their Throwback Contest and you could win all sort of cool PepsiCo Throwback swag. Better hurry through entries have to be in by April 30th at midnight CDT.
Update 2: After finishing a 12-pack of Pepsi Throwback, I have concluded that I like regular Pepsi better. Sadly I am used to and prefer the HFCS version. I have been trained over the years to enjoy the sweetness in Pepsi. Pepsi Throwback just doesn’t deliver on that burst of sweetness that I have come to love. Thank you for the try Pepsi; I really was intrigued and excited.
4:15 pm
Very cool MD. I wonder if this introduction of natural sugar could have negative impacts. If it’s a limited-time thing, it’s supposed to be special. Which means that the typical high fructose corn syrup ISN’T special. I couldn’t agree more, but it’s basically Pepsi acknowledging that HFCS isn’t as good as the real thing.
Cool campaign, though, and I think it’ll have good traction.
5:09 pm
Thanks for the comment Craig. It is definitely a special limited run which may drive purchase more. My guess is that it may be more costly to produce the natural sugar version then the normal HFCS version. If they natural sugar all the time would people buy Pepsi more over other sodas? May be with the natural/eco revolution in the last couple years. I am sure they will keep close watch of the sales numbers for this 8 week run.
9:01 pm
I’m on my 30th throwback Mt Dew and I would say it is different – not for sure if it is better, way more flavor but almost tastes like a different pop. Although I’m really enjoying the throwback thing – I hope they keep it.
5:25 pm
This is my first visit here, but I will be back soon, because I really like the way you are writing, it is so simple and honest